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M&M’s get ready for brand spanking new flavours

By February 8, 2019January 27th, 2023FinGlobal

M&M’s get ready for brand spanking new flavours

February 8, 2019


Do you like your M&M’s? All of us has their favored flavour, but now, simply to shake matters up, M&M’s is introducing three new flavours to the mix and has each M&M lover anxiously waiting to sample these new M&M flavours.

New M&M flavours: Get ready for some heat

The new flavours that M&M’s will be introducing to their peanut range are Thai Coconut Peanut, Mexican Jalapeno Peanut and a milder flavour – English Toffee Peanut. These new flavours will soon be landing in a store near you and will form part of a competition that will involve you voting on your favourite new flavour as part of M&M’s internationally-inspired Flavour Vote contest for 2019.

Vote to win an international trip away

If you vote on these new flavours you could win a trip to either Mexico, Thailand or England – the countries that inspired the new flavours. Last year the triumphing flavour turned into Crunchy Mint.

Hints from the makers of M&M’s, Mars Wrigley Confectionery say that the brand new Mexican Jalapeno Peanut flavour combines just the idea amount of chilli with chocolate while the Thai Coconut Peanut will appeal to individuals who enjoy a “savoury sweet”. In the end, the English Toffee Peanut flavour is expected to appeal to folks who love sweet chocolate flavours.

Vote casting for the three flavours will start on 28 January 2019 and you will have until 17 May additionally to decide for your favoured – so that you can take your time sampling the brand new flavours. The winner will be announced in August 2019.

M&M’s were first ‘army food’

Do you know that M&M’s stands for Mars and Murrie the company’s founders – Forest Mars and William Murrie?  They were first sold just before World War 2 commenced in 1941. They were sold exclusively to the US military in order to give the troops an energy-boost in warmer climates where the candy coating prevented the chocolate from melting. The M&M’s were placed in a cardboard roll, which made them easy to transport in the soldiers’ backpacks.

The best-selling sweet in America

In 2019 M&M’s will be turning 79 and today 400 million M&M’s are tailor-made every day! M&M’s have kept its public’s attention by adding new colours, varieties and flavours throughout the years. There are even M&M characters to keep people entertained – with each coloration having its very own distinctive personality. The Red M&M is sarcastic, the Yellow is the simple one, the Blue is the cool one and the Green is the sexy one. The characters have quickly gained celebrity status through the years and everyone has their favourite favorite!

What’s in a colour?

The colours of the M&M’s have their own history. Red M&M’s disappeared for 10 years as a precaution when red food dye amaranth become linked to cancer. Although there was no amaranth in red M&M’s they were still removed and replaced with orange. Green M&M’s are rumoured to have aphrodisiac qualities and although this is a myth, M&M’s have played along creating their sexy green M&M character off the back of this rumour.

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